Company Introduction
Liaoning Haorun Seafood Co., Ltd. English Profile (Optimized for International Business Readability)
Corporate Overview
Established June 26, 2012 in Donggang Economic Development Zone, Liaoning Province, Haorun Seafood operates as a specialized aquatic products processor with registered capital of RMB 10 million. Our 19,638.75㎡ coastal production base along Binhai Avenue integrates advanced processing technologies with sustainable marine resource utilization.
Core Competencies
- Product Portfolio: Finfish, crustaceans, mollusks, and shellfish processing
- Certifications: Dual ISO 22000 & HACCP systems ensuring global food safety compliance
- Market Reach: Export networks spanning Asian and EU markets + domestic distribution
- Brand Assets: Market-proven labels including "Tengyu", "La Wu You Squid", and "Xiaoyu Doudou"
Evolutionary Timeline
2012-2016: Launched as marine trading entity ➔ 2017: Commissioned Phase I processing plant ➔ 2020: Obtained EU export accreditation ➔ 2023: Expanded into retail-ready packaged goods
Operational Philosophy
"Marine Excellence Through Human Capital"
- Talent cultivation: Partnering with Dalian Ocean University for R&D initiatives
- Technology integration: AI-driven cold chain management systems
- Quality commitment: Blockchain-enabled traceability from harvest to retail
Strategic Advantages
- Geographic edge: 72-hour fresh delivery radius covering Northeast Asia
- Custom solutions: OEM/ODM services for private-label development
- ESG compliance: MSC-aligned sustainable fishing practices
Contact Protocol
For factory audits/cooperation:
Global Business Department
Tel: +86-415-XXXXXXX
Email: export@haorunseafood.com
Note: Prior appointment required for HACCP facility tours
Brand Culture
Follow health
Feedback society
Sincere treating
Keep promises
Created without
Update existing
Corporate Culture
-
Corporate Vision
Steadfast adherence to our founding ethos drives agile manufacturing protocols. We implement real-time process optimization to align with dynamic market needs, achieving lean production efficiency while maintaining uncompromised quality benchmarks and strategic cost containment
-
Corporate purpose
Speak with conscience, Act with precision | Food Safety First, Quality Never Rests
Development History
2024
-
May 2024
Haorun Group participated in the Shenzhen Aquatic Products Trade Expo, leveraging digital marketing strategies and B2B matchmaking platforms to penetrate emerging domestic markets in southern China. -
August 2025
The group exhibited at the Shanghai International Fishery Expo, showcasing proprietary aquaculture IoT solutions and securing partnerships with ASEAN importers under the RCEP trade framework. -
October 2024
At the Qingdao International Fishery Expo, Haorun launched six new deep-processed seafood products, utilizing blockchain-powered traceability systems to enhance brand credibility among domestic clients.
2023
Chronological Development Milestones
-
December 2022
Haorun Group launched its flagship store in Wuhan, marking a strategic expansion into central China's domestic market through integrated ERP systems and localized cold-chain distribution networks. -
July 2023
The group established its seafood-focused hospitality establishment, dedicated to value-added aquatic product processing utilizing cryogenic preservation technology and ISO 22000-certified production workflows.
2020
Chronological Development Milestones
-
March 2020
Haorun Group established Liaoning Derun Food Co., Ltd., a new subsidiary factory specializing in aquatic product processing, which commenced operations with GMP-compliant production lines and automated packaging systems. -
May 2020
A freshwater fish aquaculture base and live fish transfer hub were constructed, enabling direct export of live aquatic products to Japan and South Korea under HACCP-certified logistics protocols. -
August 2020
Dandong Haoyuan Cold Storage Co., Ltd. was founded, expanding cold chain storage capacity to 50,000 metric tons through modular refrigeration units aligned with ISO 23412:2020 standards.
2019
Chronological Development Milestones
-
March 2018
Haorun established a flagship store in Shanghai, rapidly expanding product distribution across the Pearl River Delta region with standardized retail channels and cold-chain logistics systems. -
May 2019
The company applied for HACCP and ISO 22000 certifications, aligning its quality management systems with Codex Alimentarius standards to facilitate entry into ASEAN and European markets. -
September 2019
Liaoning Haorun implemented a nationwide agency network, deploying products to tier-1 and tier-2 cities through strategic partnerships with verified distributors.
2017
Chronological Development Milestones
-
February 2015
Construction certification for the factory was officially approved, marking the commencement of preparatory work for the groundbreaking phase. -
April 2016
Liaoning Haorun Factory initiated physical construction, with leadership implementing full-cycle quality supervision throughout the project lifecycle to ensure compliance with GB/T 19001 standards. -
May 2017
The factory commenced official operations, with all team members engaging in proactive optimization efforts and executing PDCA cycles (Plan-Do-Check-Act) to refine production workflows.
2012
Chronological Development Milestones
-
March 2012
Liaoning Haorun Seafood Co., Ltd. was formally established as a specialized aquatic product enterprise. -
July 2013
The company initiated global aquatic trade operations, covering both domestic distribution and international import/export businesses. -
August 2014
Preparatory work commenced for the Haorun Processing Plant, including submission of facility construction approval documents and regulatory compliance procedures56. Industrial-grade refrigeration equipment and advanced processing technologies were later confirmed in operational systems.
- Address：No. 150 Binhai Road, Development Zone, Donggang City, Liaoning Province, China
- Tel：0415-7860789
- Email：haorunseafood@163.com